最新のCIMAPRO15-E03-X1-ENG問題集で試験を準備する

'Big data' refers to datasets whose size is outside the ability of typical database software tools to capture, store, manage and analyze.
Which of the following statements is NOT a valid statement with regard to 'big data'?

• A. Sufficient analytical and managerial talent is available to exploit the opportunities associated with 'big data'.
• B. 'Big data' will require the right infrastructure, incentives and safeguards to address public concerns.
• C. The definition of 'big data' can vary by sector, depending on the software tools and dataset sizes common to a particular industry.
• D. As technology advances overtime, the size of datasets that qualify as 'big data' will also increase.

GV is a manufacturer and retailer of high quality suede gloves. GV makes all of its sales in country F, and is extremely profitable. After many successful years trading, GV has accumulated significant cash reserves and would like to grow the business organically.
After some investigation work, GV has discovered an opportunity to sell leather shoes in country P.
Which of the following strategic directions is GV taking if it pursues this opportunity, according to Ansoff's product / market matrix?

• A. Product development
• B. Market penetration
• C. Market development
• D. Related diversification

A leading retail chain is undertaking environmental scanning as it is concerned that it is becoming uncompetitive and profits have started to fall. The Board of Directors is concerned that it will need to have a viable strategy to present to its shareholders at the next annual general meeting, in order to prevent shareholders' protests.
The company has been reluctant in the past to offer an Internet shopping service. It now believes, however, that by offering this service and introducing customer relationship marketing (CRM), this will produce a strategy that will help it to improve its competitiveness.
Which of the following statements apply to CRM? (Choose all that apply.)

• A. CRM is about marketing to customers to obtain their loyalty, so customer research is not needed.
• B. The company must be prepared to take customers' needs into account and be able to meet these needs.
• C. In mature markets, existing customers provide the most likely source of future earnings.
• D. The CRM process needs to include increasing the range of products that will be offered to customers.
• E. CRM utilizes marketing resources to retain, rather than simply attract new customers.

RRR is a medium sized company, which has built family homes in Country D' for twenty years. The Board of RRR wishes to expand company operations and start building homes in the neighboring country. The Board of RRR wishes to undertake a position audit to help in this decision.
Which of the following strategic analysis tools would be used in a position audit for RRR?

• A. PEST
• B. SWOT
• C. Five Forces
• D. Gap Analysis

解説: (JPTestKing メンバーにのみ表示されます)

A Service Level Agreement (SLA) defines exactly what services a service provider will provide and the required level or standard for those services.
Which of the following statements regarding Service Level Agreements is NOT correct?

• A. Service Level Agreements should include a guarantee to provide 100% availability for complaint resolution.
• B. Service Level Agreements should include the targets and benchmarks to be used and the consequences for failing to meet them.
• C. Service Level Agreements should include the expected response time to technical queries.
• D. Service Level Agreements should include the procedures for cancelling the contract.