Google Reporting and Analysis Exam Practice Test 認定 adwords-reporting 試験問題:

1. Bob is troubleshooting his Google Analytics code. He believes that he has installed the code properly but when he views his website he can see the Google Analytics tracking code as if it were part of the website and not part of the page. Bob has asked you to help him resolve the problem. What do you suspect is the problem?

A) Bob has added the code using HTTP instead of SHTTP.
B) Bob has not added the code to the page's footer.
C) Bob has added the code with a WYSIWYG editor.
D) Bob has added the code as plain text.

2. Jane is using Google AdWords and she's receiving a moderate return on investment for budget. Jane would like to use a targeting tool to help her improve her Google AdWords program. Which of the following is a target tool that will help Jane to increase her ROI for her Google AdWords?

A) Google Analytics
B) Keyword Tool
C) Traffic Estimator
D) Conversion Tracking

3. Which of the following reports shows how many people saw the Google AdWords ad?

A) Keyword performance report
B) Comparison View report
C) Reach and Frequency report
D) Search query report

4. Jane has created an ad campaign for her business. The purpose of the campaign is to get people to review information on her website about a service she provides. If Jane wanted to use conversion tracking to see how her ads are performing for her campaign, how would she configure the tracking?

A) Jane can create an action in Google AdWords conversion tracking and set the tracking purpose as "view of a key page."
B) Jane should actually use Google Analytics for this task.
C) Jane isn't selling a product or getting users to sign up for anything on her page so there's no reason to use conversion tracking.
D) Jane can actually use the CPC count to determine how many clicks have gone to her ad and use that as a count for the number of people that have seen the key page.

5. You are a consultant who manages Google Analytics for several clients' websites. One of your clients has been reading about Google Analytics and would like to access their Google Analytics report directly. You currently have Google Analytics configured to review multiple websites through your account and you do not want your client to see the other account's reports. How can you configure Google Analytics so that the client can see only their report in Google Analytics?

A) You can add a new user with the access type "view reports only" and then designate the website profile the new user can view.
B) You can create a new user with the access type "view reports only" for your client.
C) You will need to create a new profile for the user to access their report only.
D) You will need to create a separate Google Analytics account for your client and then link their account to the Google Analytics code.

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