Salesforce Essentials for Marketing Cloud Email Marketers 認定 EEB-101 試験問題:

1. Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.
Which tool should they use?

A) Tracking Data Extract file transfer
B) Datorama pivot Table
C) Campaign Email Tracking Report

2. When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?

A) Place the audience SQL Query Activity below the exclusion SQL Query Activity.
B) Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
C) In the step with the two SQL activities, place a wait step between them.

3. A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them.
What should be configured to ensure compliance with this request?

A) Exclusion Script
B) Consent Management
C) DoNotTrack Attribute

4. A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Who should path optimizer be configured to handle these requirements?

A) Select winning path three days after journey activation
B) Place a Random Split before Path Optimizer for the pilot group.
C) Configure a holdback group to be targeted by the winner.

5. A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails.
What is a key differentiator to get a dedicated IP rather than using a shared one?

A) Sending. Volume > 250,000 Email/Month
B) Requirement to have Custom URLs on Cloud Pages
C) Requirement to have Custom URLs on images hosted in Marketing Cloud

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