GCCC Strategic Communication Management Professional 認定 SCMP 試験問題:

1. Which course of action is BEST to take when a client asks that inaccurate revenue information be shared with a major publication during an interview?

A) Refer the client to another firm.
B) Advise the client to only share accurate information.
C) Compromise with the client to share revenues 25% higher than reported.
D) Agree to do what the client wants.

2. During a reorganization, the communication manager is asked to conduct interviews with department managers to gather ideas about changes that could help achieve the new vision. The communication manager is told that leadership plans to lay off 25% of this group and those slated for redundancy have already been determined. Leadership wants the interviews completed before redundancies are announced. In response to this request, the communication manager should recommend that:

A) Only the managers who will not be laid off be interviewed.
B) A random sampling of the managers be interviewed.
C) Interviews be conducted after layoffs have occurred.
D) Volunteers from the entire group be solicited for interviews.

3. A chief executive officer (CEO) has suggested implementing a corporate social network that has been customized for secure internal corporate use. The CEO feels this could be a popular alternative channel to email and will help to improve employee engagement as well as collaboration and communication within the workforce. The CEO asks the communication manager to pilot the tool for six months before making a recommendation on its wide-scale adoption. Which factors are the BEST indicators of the success of the pilot?

A) Frequency of use and quality and volume of content shared between participants
B) The number of comments, videos, and photos posted
C) Number of departments represented and cost per active participant
D) Overall cost of the tool and participant feedback on its functionality

4. Personal protective equipment (PPE) supply is a sensitive topic during a pandemic. A communication consultant at a local hospital receives a call from a reporter asking about PPE supply. An internal hospital email was forwarded to the reporter stating the hospital only has a five-day supply of PPE, but more PPE supply is due to arrive at the central warehouse within four days. The email also mentions that an expedited delivery process is in place. The reporter wants to know if the hospital will run out of PPE. How should the communication consultant respond to the reporter?

A) Confirm the current five-day supply of PPE, provide details about the expedited shipping process from the warehouse, and schedule a follow-up call.
B) Confirm the current five-day supply and state that hospital management is not at all worried about getting more supply.
C) Tell the reporter "no comment" because the internal hospital email should not have been leaked to the reporter.
D) Ask the reporter to call back in five days as there will be more information about the PPE supply at that time.

5. Which of the following is traditionally developed during an organization's strategic planning process?

A) Programs, markets, targets, products, and features
B) Mission, goals, objectives, strategies, and tactics
C) Values, purpose, priorities, systems, and tasks
D) Product, packaging, placement, variety, and price

質問と回答：